Free Downloadable Ad Spend Optimizer | Business Growth Club

Allocate and optimize your advertising budget—set channel spend, CPC/CPM goals, conversion rates and average order values, then visualize ROI projections and manage all in one interactive tool.

💡 Ad Spend Optimizer

ChannelBudget ($)TargetCPC/CPM ($) Conv Rate %AOV ($)Cost/Conv ($) Revenue ($)ROAS🗑
Total Budget: $0.00 | Total Revenue: $0.00 | Overall ROAS: 0.00:1
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How It Works:-

  • Select Channels
    Choose your ad channels (e.g., Google Ads, Facebook, Instagram, LinkedIn, YouTube).

  • Allocate Budget
    Enter a total budget and specify how much to assign to each channel.

  • Set CPC/CPM Targets
    For each channel, define your target cost-per-click or cost-per-thousand impressions.

  • Define Conversion Metrics
    Input your expected conversion rate (%) and average order value for each channel.

  • Projected ROI Matrix
    The tool calculates projected clicks/impressions and displays ROI for each channel in an interactive matrix.

  • Adjust & Compare
    Tweak budgets or targets to see real-time updates in ROI projections, helping you find the optimal mix.

  • Save Progress
    Click Save Progress to store your configuration locally—no login needed.

  • Download CSV
    Use Download CSV to export your full budget allocation and ROI data for reporting.

  • Print/PDF
    Hit Print/PDF to generate a clean, print-ready summary of your ad spend plan.

  • Generate Share Link
    Click Generate Share Link to produce a unique URL that preloads your optimizer for teammates or advisors.

Recommendations:

  • Start Small & Scale: Test with modest budgets before increasing spend.

  • Focus on High-ROI Channels: Prioritize channels showing best projected returns.

  • Review Regularly: Update actual performance monthly to refine your targets and allocations.

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