Free Client Acquisition Cost Calculator

Calculate your customer acquisition cost (CAC) for free. Enter marketing spend and conversions by channel to get instant CAC results and optimize your strategy.

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How It Works

    • Add Your Marketing Channels
      Click + Add Channel to list each channel (e.g. Facebook Ads, Google Ads, Email).

    • Enter Spend & Conversions
      For each channel, type in the dollars spent and the number of new customers acquired.

    • See Live Results
      The calculator instantly displays:

      • Total Spend (sum of all channel investments)

      • Total Customers (sum of all new customers)

      • CAC = Total Spend ÷ Total Customers

    • Break Down by Channel
      Review which channels deliver the lowest CAC and which cost you most to acquire a customer.

    • Download PDF Summary
      Click Download PDF Summary to export a branded report of your inputs, totals, and overall CAC for easy reporting.

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